Small Business Q & A: Paceline Business Consulting

Editor's Note: Patch has teamed up with the West Cobb Business Association to get the word out about the small businesses of the area through Q & A's with the business owners. Any and all West Cobb business owners are welcome to participate. Simply email michael.stone@patch.com for more information.

Paceline Business Consulting, LLC

Address: P.O. Box 801405, Acworth, GA 30101
Contact information: 770-686-0816 or dhornak@pacelinebiz.com
Website: www.pacelinebiz.com
Blog: blog.pacelinebiz.com
Hours: As needed to suit the client needs, typically 8 a.m. to 5p.m. without unusual circumstances
Who you are: Doug Hornak
Relationship to business: Owner
Founding year: 2006 in Ohio, moved to Cobb County in 2011

What do you offer customers?
Doug Hornak is a CPA with more than 20 years of experience and is the owner of Paceline Business Consulting, LLC. Paceline Business Consulting, LLC offers part-time accounting services for companies that are in need of financial and operational assistance to take the step to the next level or to survive in difficult economic conditions.  

If your company is growing and needs more timely information to run your business, Doug Hornak and Paceline Business Consulting, LLC can give the small business owner the peace of mind knowing they have a highly qualified accounting professional at their disposal for a fraction of the cost of a full-time employee.

Paceline Business Consulting, LLC makes a point of looking for ways to save small businesses money in addition to "doing the books." Paceline works as a strategic partner with the business owner in exploring ways to achieve more revenues, finding solutions to rising operating costs and examining existing processes for potential improvements.

What makes your business unique?
I believe I have a different perspective and use that approach to offer a comprehensive solution to the small business owner. I think like a small business owner because I am one and understand the challenges of doing business in today's difficult environment. I challenge my clients to think in innovative ways to solve problems. This may sound like bragging but the bottom line is: I make my business unique because I am unique and am not satisfied until my client is satisfied.  

What was your inspiration to starting your business?
I started my business because I felt that after working more than 10 years in a CPA firm and more than seven years in industry my skills were not being fully utilized. I wanted to make a difference with businesses, and helping them successfully navigate through difficult financial times is my reward.

What are the advantages of doing business in West Cobb?
West Cobb is growing and there is room to grow at a responsible pace. Traffic is better than in other parts of Cobb County, and support for business from organizations like the West Cobb Business Association is beneficial.   

In times of a struggling economy, what advice would you give other business men and women to keep their business viable and growing?
You must stand out to survive because there are many businesses vying for the attention of the same customers who are looking to get the best value possible. Those customers are in the same boat as everyone else—demand for their goods and services is down. You have to regularly exceed expectations just to maintain what you have. Be prepared to work hard and remind yourself that you have to earn the privilege of doing business with your customers.