Energy without Attitude Featured at Racetrac!

A personal account of Smyrna's new Racetrac on Spring Road.

There’s a lot going on with my traditional coffee venues this week.  Starbucks West Paces has undergone a renovation and is launching a new retail concept.  That location, which at times has a crowd that looks like a Burberry and Ralph Lauren commercial shoot, will have even more atmosphere with a Wine Bar addition previewing this Friday.

On the Smyrna side of things the new Race Trac is now open.  Now featuring outdoor cafe seating with wi-fi, Smyrna’s Spring Road Racetrac has it’s own coffee story.  I spent a few minutes talking with Dickey who is a coffee associate from their store support operation.  Racetrac is serious about offering a quality product at prices afforded by properly sourcing and roasting coffee.  Racetrac’s buyers benefit from the high price points operations like Starbucks have influenced consumers to accept.  They advise Colonial Coffee Roasters on specific blend requirements and treatments.  I haven’t the time to try out the plethora of varieties they offer.  There were at least 10.

The planning of this store has thus far been a good example of community and corporate partnership.  The before and after shots of what was there to now are amazing.  As Councilwoman Melleny Pritchett promised, this isn’t your typical Racetrac.  The Smyrna Stone requirements on the architecture and elegant landscaping add great visual elements to this new community addition at Smyrna’s gateway.  Councilwoman Pritchett held several town halls and community meetings to hear and work out community concerns and the community’s input is evident.  Racetrac has already begun investing in the local neighborhood as corporate citizens as volunteers assisted with re-sodding some of Jonquil Park.  I am also happy that you won’t find any “non seasonal wrapping paper” or adult reading materials there either.  I can however say that the Extra Caffeinated brew was “full bodied, perky, and eye opening.” 

Cheers to new business in Smyrna’s gateway ward!  Welcome Racetrac!

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Oscar G. October 25, 2012 at 09:05 PM
Do you honestly expect anyone here to believe you're doing ANYTHING other than attempting to call me out about something? Trying to use something I said earlier as a weapon against me? Give me a break. Again with the antagonism Michelle. I'm going to give you the same advice.. Stay classy.
Michelle October 25, 2012 at 09:23 PM
No need to call anyone out nor am I to concerned about what others think; just seeking clarification on your comment because I know I immediately was confused by your reference to the rules and previous posts. So if we should follow the "rules" in our exchange of dialogue, then we should return to the subject of what this article was originally written about by the very kind Mr. Leo Smith. But since you made the suggestion Oscar, I will be more than happy to stay classy (I think that's great advice) as I know you will too. :)
Chris Long October 28, 2012 at 12:33 AM
Oscar, you're clearly on to something. The presence of RT led to BP being robbed. & the presence of BP and other gas stations obviously must have been the cause of all previous crime. In fact, if we follow your reasoning out to its logical conclusion, we can wipe out crime in our lifetime if we just outlaw gas stations! Man, life leading up to the 20th century must have been so serene. The bottom line is that it wasn't a new factory, & it's not breaking ground on JV or Belmont, but it's a new business that satisfies a need, & no matter how much you dislike it, or your council member, it's here to stay. PS - w/regard to your remarks below, it's "antagonism" when someone holds you accountable for the things you say? Very telling. Thanks again for yet another revealing admission.
Christian October 30, 2012 at 05:54 PM
I personally think the Racetrac is a positive thing for several reasons. 1. The RaceTrac is much more attractive that the previous buildings in the area. 2. RaceTrac is as local as it gets. A Georgia company with an HQ right here in Smyrna mere miles from this location. 3. Jobs. We need them and RaceTrac corporate and station locations provide them. 4. RaceTrac is a good anchor for local businesses. It gives people a reason to stop and look around - notice other small businesses in the area - and shop there.
Oscar G. November 02, 2012 at 03:32 PM
Lissa, your comments strike me as full of ignorant, racist undertones if not blatent remarks. And I find them offensive.


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